$500 off
A Lifetime of dreams
The Lifetime is handcrafted to be the only mattress you'll ever need to own. Use code "COOL" at checkout for an extra $500 off of Lifetimes.
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Firm
Plush
Lifetime 8
From $2499
Best for back + stomach sleepers, the Lifetime 8 has a comfort cassette that can be flipped for a firmer or softer feel. (Recommended by Consumer Reports)
Firm
Plush
Lifetime 9
From $2799
Upgrades of the Lifetime 8 with a layer of soft, natural latex & a layer of cooling gel. Feel like you’re suspended in a cloud with cushion support that’s not too firm + not too soft.
Firm
Plush
Lifetime 10
From $3049
Best for side sleepers + those that love a softer mattress. The comfort cassette can be medium or extra soft, cradling you in cushion. Solid back support underneath to keep you in alignment.
One and done ✓
The reversible/replaceable natural latex cassettes are engineered to increase the lifespan of your mattress indefinitely. Enjoy softer/firmer options depending on which side of the cassette faces up so you can fine tune the feel.